Are the size, shape and place important for the success of a commercial banner?
Is the slogan stronger than the picture as a commercial advertising banner?
Is the costing price equivalent with the benefit of the banners ?
Everywhere, tons and tons of commercial signs hanged up and down, different colors and slogans, millions of dollars spent on piles of rectangular or circular handcrafted boards, waterproof and insect-proof materials, all calling for a same purpose.
Although the diversity of the majority of investments, some signs are attracting people and are enough visible to say come buy me or invest in me and some barely noticeable!
Through my experience in business, the value of commercial sign is in its guidances not on signage beauty and the costing decoration of the commercial sign, however, its importance for any franchise or franchiser lies in the extent of the interest or benefit imported to the beneficiary (in other words, what you’ll gain as an investor, franchiser… etc )
Nowadays, we can explore a new type of signs, it is the virtual signs or networking signs that we can find everywhere popping while browsing, chatting, entertaining,….., can the latter be more beneficiary than rural signs as we start to believe in e-market?! 😀
Author : Fatin khawarizmi